Our Culture

Our tradition of providing high quality fruits and vegetables with service to match is rooted in open-air produce markets of old, even as we provide our customers the latest the industry has to offer, including our state-of-the-art distribution warehouse near San Francisco International Airport.

From small beginnings three decades ago, we’re the largest distributor of fruits and vegetables at the sprawling Golden Gate Produce Market in South San Francisco, with more than 90 employees dedicated to serving customers in the United States and abroad. We also maintain a presence at the San Francisco produce market and the smaller but more historic Oakland produce market.  Our experienced buyers take pride in the relationships they’ve developed with some of the nation’s best farmers and growers—partners who share our commitment to provide our customers with the highest quality produce available. Our staff is hands-on, in the field working with farmers, inspecting for quality, and following through with our customers, seeing what works best in the retail marketplace.

At Shasta, we do not merely warehouse produce and ship it out. From the fields, to the terminal and in the marketplace we make it our business to know the fruit and vegetables we offer. And we take pride in a reputation of success with our growers and customers.